Positivity, Partnerships & Purpose.
Commercial Consulting for Travel & Culture Brands.
Our world is changing fast
I help travel brands and culture companies grow - through strategy, storytelling and experiences that connect people.
This year at WTM look out for us on the TrendFest stage...details to come, watch this SPACE!
Beyond the stage I’m here to collaborate!
I wear a few hats (all Brightly coloured!!)
Brighter Club:
Wellbeing, culture and growth consulting that helps teams and businesses thrive.
From team masterclasses and leadership coaching to commercial strategy and brand growth, we help travel and creative companies build happy, high-performing, and financially healthy organisations.
TCO London:
Creative storytelling and partnership strategy for destinations and culture brands.
As the team behind Little White Lies, Huck and Sandwich Magazine, TCO connects brands and audiences through purpose-driven content, culture and creativity - helping destinations stand out through authentic, human storytelling that drives real engagement and impact.
ReelTrip:
Turning screen inspiration into real-world travel.
ReelTrip is a short-form video travel marketplace turning inspiration into instant bookings. Authentic creator videos carry embedded booking links, and our AI Trip Planner converts reels into personalised, multi-day itineraries that drive multiple reservations and upsell along the way.
Together, these strands share one belief:
When people feel inspired, growth follows.
Who I collaborate with
✈️ Tourist Boards & Destination Marketing Organisations
🏨 Travel & Hospitality Brands (hotels, airlines, tour operators)
🎥 Media & Creative Agencies
💡 Startups & Scale-ups in travel, wellbeing and creative industries
Hi, I’m Kate
Former Commercial Director of Culture Trip, ITV, and Global Radio, now Consultant and Coach.
She’s created internationally award winning work, worked with brands including Singapore Airlines, Visit Britain and AMEX, and led teams specialising in media, marketing, sales, creative solutions, operations, strategy, and account management.
She’s delivered programmes with TikTok, Broadlight Group and Crafted Media, and events for SXSW and Wildflowers of London.
She’s an ICF business & life coach, happiness facilitator, and wellbeing practitioner, with 20+ years working in the media & creative industries.
Lets Connect at WTM
I’ll be in London throughout WTM and would love to meet you — whether you’re exploring:
A wellbeing or performance partner for your team or organisation
Creative and content partnerships for your destination or brand
Opportunities to collaborate on storytelling, strategy or growth
📅 Book a chat: kate@brighterclub.com
🔗 Connect: @kateglover
Where to Find Me (watch this space!)
🗓️ (TBC) TrendFest Stage – Daily 10:00am Wellbeing Moment to focus and prepare for the day!
📍 WTM London, ExCeL
💬 Follow along on @kateglover for behind-the-scenes reflections and travel positivity.
Our Services
Vision & Strategy
Brand & Destination Strategy
Storytelling & Marketing
Partnership & Ecosystem Strategy
Acceleration & Execution
New Business & Monetisation
Opportunity Slate Development
Platform & Partnership Execution
People, Culture & Performance
Leadership & Development
Culture & Engagement Programmes
Mindset & Wellbeing Training
FREE RESOURCE
Quick Wins for Travel Teams
A bite-sized toolkit to boost motivation, performance and happiness in your team — download yours here.